There are two ways of looking at capitalism.
One take is that it’s a cruel, dog-eat-dog system in which the strong crush the weak. The other is that it’s a mechanism that encourages (forces) businesses to innovate and adapt, leading to better products and quality of life for consumers. Both perspectives may be saying the same thing, albeit in different ways.
One thing is certain: where you find strong, stable companies, you find constant innovation and adaptation, often in the form of strategic partnerships.
At IRD Glass, virtually all of our planning, organizational decisions, resource acquisition, and hiring is done to enhance our ability to be a trusted partner. Furthermore, our cell-based manufacturing technique means that each of our partners receives employees, floor space, and equipment dedicated to their individual projects. That’s why we are a sole-source provider to both large corporations and small to midsize businesses across the globe.
Today we would like to share with you three strategic partnerships taking shape, and give you some tips to start forging your own!
Three Strategic Partnerships of Note
How to Forge Strategic Partnerships
You know the ‘why’ of strategic partnerships, so on to the ‘how’. In a few words, if you can’t beat them, join them. Rather than allowing industry disruptors to nibble away at your customers and your bottom line, be an integrator. And rather than sitting on the sidelines while a new, disruptive technology takes flight, find a way to make your business, products or services an integral part of the whole.
It’s easier said than done. Being an integrator, rather than purely a competitor, requires a different sort of thinking. It requires businesses to think about not only the needs of their customers, but also the needs of their business partners. It’s a reciprocal relationship, business to business, where like in our (short) description of capitalism above, the consumer ultimately wins.
Here’s a few ways to get started:
Strategic Partnerships: Why IRD Glass is a Global Sole-Source Provider
IRD Glass is a leading manufacturer of precision optical components, filters, and advanced ceramic components with a customer base and numerous partnerships spanning many industries, including the sensor, laser, surveillance, and medical industries.